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Optimize HCP engagement through AI innovation

By integrating proprietary predictive analytics with medical expertise, HLX can transform your brand's potential into power.

HLX: Built on trust, driven by data.

HLX is a leading analytics–driven medical communications company that integrates data–informed market insights with scientific expertise and creative vision to deliver customized commercialization solutions.

HLX

WHO WE ARE

HLX is a team of resourceful, experienced leaders in data analytics

HLX was founded in 2003 for clients who value the power of data. As a leading analytics-driven medical communication solutions provider, HLX combines medical expertise and strategic vision to maximize a brand's potential.

OUR MISSION

We grow our clients' businesses by applying our passion for biopharmaceutical marketing toward the strategic optimization of each client's individual needs.

16 YEARS

OF EXPERIENCE
HLX'S TARGETED, ANALYTIC APPROACH HELPED EXPAND OUR PROMOTIONAL REACH MUCH FURTHER TO THE RIGHT HCPs MORE THAN WE ANTICIPATED—INVALUABLE FOR OUR BRAND.
- SENIOR DIRECTOR OF MARKETING

WHAT WE DO

HLX delivers analytics-driven solutions to optimize HCP engagement

At HLX, we leverage our proprietary clinical network mapping analytics and integrate scientific marketing to drive clinical behavior change that improves patient care.

Implement Stakeholder Management System
Employs industry-leading methodologies for data mining, cleansing, and disambiguation to assess key market stakeholders

Gather Predictive Analytics
Uses machine learning and real-world data to find undiagnosed patients in difficult-to-diagnose diseases and the providers managing them

Use Health Care Network Analytics
Leverages machine learning and real-world data to construct clinical journeys, identify local clinical leaders, and map clinical networks

WHAT WE OFFER

HLX DOES IT ALL

Our core capabilities supplement our dynamic mastery of the health care space and allow us to provide our clients with a 360° approach to achieve their business objectives.

Medical & Scientific
Strategy

Scientific medical content & platform development / Communication planning / Message mapping / Creative campaign content design / Brand identification
Business Intelligence &
Market Research

Quantitative & qualitative market exploration / Engagement plan development / Clinician segmentation / Advisory boards / Competitive intelligence / Social listening
Predictive Analytics
KOL & clinical network mapping / Patient finding / Adherence / Clinician segmentation & targeting
Medical & Promotional
Content Development

Slide decks / Journal supplements / Monographs / Reprint reviews / Newsletters / Discussion guides / Content development meetings / Steering committee meetings / Patient case studies
HCP Speaker Training
ID/credentialing/contracting / Presentation skills training / Content creation / Full logistical execution (pre & on-site) / Agenda development / Posttraining touchpoints
Peer-to-Peer Initiatives
Program development / Live & virtual programs / Engagement planning / National broadcasts / Nonpersonal promotion / Expert-on-call / Symposia / KOL roadshows
Creative Campaigns
MOA/MOD animations / Digital compendia / Augmented/virtual reality / Websites/microsites / KOL videos / invites
Speakers Bureau
Management

Proprietary registration platform / Reporting metrics / Speaker & audience matching via Speaker Connect / Program development & execution / Sales rep & speaker portal / Verified venue database / Meeting planning & contracting / Budget allocation capability / Sunshine reporting
Congress Strategy &
Support

Booth design / Product theaters / Engagement initiatives / Private poster receptions /
Virtual Impact™/ live congress / HCP feedback platform

HOW WE DO IT

Our proprietary suite of AI-driven analytics powers our differntiated multichannel solutions, yielding actionable insights that form the strategic foundation for:

Translating a brand's clinical data into a meaningful value proposition

Creating a brand narrative that will resonate with target audiences

Segmenting to audience to deliver customized messages based on real-world clinical behavior

Targeting communications to highly influential clinicians who affect the clinical behavior of other clinicians

AGGREGATE DATA

Effectively collect and scrub disparate sources of health care claims data

Prescription Data

Diagnostic Codes

Procedure Codes

Laboratory Data

EMR Data

APPLY LOGIC

Apply a proprietary suite of biopharmaceutical analytics to derive insights

Health Care Network Analytics

Stakeholder Management System

Predictive Analytics for Rare & Difficult-to-Diagnose Diseases

Adherence Analytics

APPLY LOGIC

Apply a proprietary suite of biopharmaceutical analytics to derive insights

Medical and Scientific Strategy

Opinion Leader and Market Analysis

Business Intelligence and Market Research

Content Development

Speakers Medical and Sales Training

Multichannel Peer-to-Peer Initiatives

Digital Solutions

Congress Strategy and Support

Speakers Bureau Management

HLX'S TARGETED, ANALYTIC APPROACH HELPED EXPAND OUR PROMOTIONAL REACH MUCH FURTHER TO THE RIGHT HCPs MORE THAN WE ANTICIPATED—INVALUABLE FOR OUR BRAND.
- SENIOR DIRECTOR OF MARKETING
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CONTACT US

Find out how our proven history of applying this unique approach to engagement can connect you to clinicians and revolutionize the commercial success of your brand.

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