Maximizing Your
Brand's Potential Through
Data‑Driven Solutions

HLX is a leading analytics-driven medical communications company dedicated to maximizing your brand's potential. We combine our extensive therapeutic experience with our customized, data-driven solutions to combine market insights with medical strategy and creative vision.

WHO WE ARE

RESOURCEFUL LEADERS, EXTENSIVE EXPERIENCE, POWERFUL ASSETS
Founded in 2003, HLX has extensive experience in a vast array of therapeutic areas.
We apply our extensive suite of proprietary analytics and vast experience in health care communications to customize our services for our clients' unique marketing needs.
Our EXPERIENCE
20+ Years
100+ Brands
30 Major drug launches
Our TEAM
Data scientists
Medical and scientific experts
Digital and creative strategists
OUR MISSION
Grow our clients' businesses by applying our passion for biopharmaceutical marketing toward the strategic optimization of each client's individual needs

WHAT WE DO

CONNECTING DATA-DRIVEN SOLUTIONS WITH INSIGHTS AND VISION
At HLX, we leverage our proprietary clinical network mapping analytics and integrate scientific marketing to drive clinical behavior change that improves patient care.
Our core capabilities supplement our dynamic mastery of the healthcare space and allow us to provide our clients with a 360° approach to achieving their business objectives.
HEALTHCARE
NETWORK
ANALYTICS
Identifies the most impactful health care providers in a network to target communications and maximize your brand's reach
STAKEHOLDER
MANAGEMENT
SYSTEM
Streamlines organization of key health care provider engagements to optimize the value of meetings and stakeholder interaction
PREDICTIVE
ANALYTICS FOR
RARE AND DIFFICULT-TO-DIAGNOSE DISEASES
Facilitates early treatment and disease management of identified undiagnosed patients to ensure adoption of your brand

HOW WE DO IT

Our proprietary suite of analytics powers our differentiated multichannel solutions, yielding actionable insights that form the strategic foundation for:
  • Translating a brand's clinical data into a meaningful value proposition
  • Creating a brand narrative that will resonate with target audiences
  • Segmenting the audience to deliver customized messages based on real-world clinical behavior
  • Targeting communications to highly influential clinicians who affect the clinical behavior of other clinicians
Aggregate Data
Effectively collect and scrub disparate sources of healthcare claims data
 
Apply Logic
Apply a proprietary suite of biopharmaceutical analytics to derive insights
 
Solutions-Driven Analytics
Healthcare Network Analytics
 
Stakeholder Management System
 
Predictive Analytics for Rare & Difficult-to-Diagnose Diseases
 
Adherence Analytics
Deliver Insights
Deliver comprehensive and customized marketing services designed to maximize the commercial potential of our clients' brands